Unlike other exercise apps, Atari Fit motivates consumers to reach their health goals with a gamified mobile experience that combines the best of the gaming and fitness industry.Ītari Fit was developed in collaboration with fitness expert Michael Porter, a National Academy of Sports Medicine (NASM) – certified personal trainer and performance enhancement specialist. Furthermore, some of the most avid fitness app consumers (62 percent) include middle-aged women, who use their fitness apps 3x more than the average customer – an audience of significant overlap with casual gaming. Available on the App Store and Google Play, Atari Fit is a rich fitness app that incentivizes users to get fit, stronger and healthier while earning points to unlock fan-favorite Atari games including Pong®, Super Breakout®, and Centipede®.Īccording to research from NPD Group, more than 25 percent of US consumers use smartphone fitness apps.

NEW YORK, March 19, 2015 /PRNewswire/ - Atari®, one of the world’s most recognized publishers and producers of interactive entertainment, today announced the launch of Atari Fit ™ for iPhone, iPad, iPod touch and Android devices. Additionally, users will be able to use milestones to receive Walgreen’s Balance Rewards as well.Ītari® Enters Fitness Market with Launch of the Atari Fit™ App, a Robust Mobile Experience for iPhone, iPad, iPod touch and Android Devices

So what makes this different from other fitness apps? Working out with the Atari Fit app unlocks rewards, including popular titles from the game maker, including Pong, Super Breakout, and Centipede. Atari has a full compliment of workout routines built into the app, focusing on full-body circuit workouts, running programs, and conditioning. It will also import and export data with Apple’s HealthKit and other apps like Run Keeper and Google Fit. The Atari Fit App will work in tandem with popular fitness trackers such as FitBit and Jawbone, to collect data.

Atari is joining the fitness craze today, releasing details on its new free workout app for iOS and Android.

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